5 Commandments of Blog Branding

5 Commandments of Blog Branding

Updated on Oct 7th, 2022

If you are a blogger, then you know the value of a blog brand name. It is not plenty of to just have an superb weblog with loads of followers and great content. A powerful manufacturer that matches who you are and what your website represents is just as important.

In this web site post, we’ll wander via the methods of an successful branding process to enable you establish a model marketing system for your blog.

Acquire Your Private Branding

Business Tools - 5 Commandments of Blog Branding

Ahead of you occur up with your blog’s model system, take a seem at the branding of your enterprise. You will want to follow the very same guidelines as your other branding attempts.

Underneath are things that are intrinsic sections of your blog’s brand name style guideline:

  •  Goals and objectives – What does your blog strive to achieve for its viewers? Why did you start out your site, and what do you wish to converse to readers? Your answers here will assistance you narrow down the strategy for your website emblem design.
  • Vision and mission – What does your blog at the moment do (mission statement), and what does your website hope to execute in the foreseeable future (vision)?
  • Hues – What shades ideal describe your blog site? In this article, look at the distinct shade psychologies to assistance you determine the hues that mirror your values and traits.
  • Font – Try to strike a harmony amongst readability and uniqueness for your symbol. Most readable fonts are really standard, while some one of a kind fonts are not as legible.
  • Area of interest – Realizing your field makes it possible for you to refine your model naming method and detect other models in the current market vying for the exact same clients and readers. It will also assistance you determine how generally you should article new information and how to advertise your website posts.

Your personalized brand should really mirror your unique features — who you are and what you do —and align with any other branding efforts that go along with it, like social media profiles.

Your purpose will be to create a memorable identity for by yourself in the running a blog planet and make guaranteed each and every aspect of your brand name voice matches your composing design so that you can generate and plan excellent material that resonates with your concentrate on audience.

Now, if you are executing factors the reverse way — i.e., you really do not have a website yet and want to established up your brand equity very first — make guaranteed that your manufacturer name hasn’t been claimed but. You want your weblog identify to be as exclusive as feasible to aid establish your model identity even ahead of typing a term on your website.

Develop Visuals for Your Manufacturer

If you want to style and design your manufacturer, it goes with no indicating that you’ll want to uncover an uncomplicated-to-use design resource to enable carry your logo to everyday living.

Except if you have the design and style chops to use software package for creating a lot more advanced brand designs, cost-free emblem maker tools this kind of as Canva and Crello can present a massive aid.

Pick out from the templates offered for each editors so you never have to get started from scratch. Employing either tool’s drag-and-drop builder really should make building your assets much much more obtainable.

You can also look into content material internet marketing equipment that assist you build visuals that complement your posts and their advertising, this sort of as infographics, charts, and landing webpages.

If you do not have the time to build the layout your self due to the fact you are getting a whole-time blogger, you can hire someone to consider this endeavor off your hands. Just make guaranteed to get a logo design and style proposal from the designer to help you make your mind up which applicant gets the position.


There are plenty of explanations why developing a brand for your model is needed. 1 of them is that it will make it less difficult for consumers to identify and share. It is also a good way to create brand recognition!

For instance, you can use your icon symbol as your site’s favicon, as nicely as your social media profile since they demand you to post an impression file variety with sq. proportions.

Most importantly, the icon edition of your logo relies generally on visuals as a substitute of phrases due to the room allotted for an icon design and style.

For instance, Chik-fil-a has one particular of the best restaurant logos for numerous factors, and a person of them is since of the “C” in the title. It can take the overall look of a chicken’s head which is toasted on the bread of their sandwiches. Not to mention, it is also applied as the site’s favicon.

Distilling your logo into a unforgettable icon will help you create the greatest feasible layout for your weblog.

Also, think about coming up with unique variations of your symbol patterns as they enable you to take a look at distinct visual identities. For case in point, use a certain color scheme for one particular variation and a unique plan for another — experiment mainly because brand colours express meaning. You can also perform all-around with attractive fonts, layouts, and vertical or horizontal designs to give you various seems for your blog’s symbol.

Website Style and design

A timeless design and style will never go out of style. Your blog must be just like that. It is necessary to strike a balance amongst simplicity and complexity, and you can do so by pairing two fonts with diverse styles.

Business Tools - 5 Commandments of Blog Branding


Most of the time, maintaining your style and design as straightforward as possible by only working with up to three hues max and common font designs is the greatest way to reach a timeless brand design and style.

To assist you plot out your structure ideas the right way, you may well will need to use a mood board and intellect mapping tools to help you catalog your thoughts as they move from the properly of your imagination. Planning a emblem can carry out the best in creative individuals, so make absolutely sure to document your assumed course of action just about every phase of the way so you really do not drop an concept you’d like to revisit.

Style should really also incorporate an concept of what webpages you will need to have on your blog site and what visual features they’ll require. You could think that only just one webpage is required, but if you encourage your website or solicit indication-ups, you may need a site that aligns with GDPR specifications or other compliance regulations. Even far more importantly, you could design and style an “About Us” website page that presents you a great possibility to produce a static put for you to demonstrate your brand name and give viewers factors to guidance it.

Also, you’ll want a design that doesn’t consider up a great deal of time to regulate each individual day. The extra written content you program to publish, the more important it is that your style and design allows you preserve time so you can publish and publish information quickly.

Allow Your Audience Talk Up

If you’re torn deciding between the symbol style and design variants you have produced, seek the advice of your neighborhood or readers to support you pick out which is the ideal a single for your weblog.

Because they’ll be the folks who examine your web site, offering them the choice as to which emblem they want to see will make sense.

Also, choose this opportunity to inquire for feed-back with regards to the emblem models you have. Possibly they have insights that have not transpired to you. This way, you can make improvements to your brand structure that are agreeable to you and your audience!

The most significant issue you want to build by supplying your focus on audience a section of creating your blog’s brand name is trust. Once they experience a portion of constructing anything important, you can make very long-lasting associations with them.

Consequently by setting up a powerful manufacturer title with your web site, you can create greater purchaser loyalty to your running a blog!

Put Your Brand name on Screen

When you have set up your brand name, it is time to showcase it for all to see. Aside from your blog site, you can master to boost your model on popular social media platforms like Facebook, Twitter, and Instagram.

If you never have an account on these platforms, you can develop 1 and upload your symbol on every single. Choose be aware that each individual platform has diverse sizes for the profile photo you can upload and the protect photos, submit photographs, and other people. So be guaranteed to create photos with the proper dimensions for just about every social media website.

Also, if you’re looking at creating marketing and advertising products for your blog, these types of as organization cards, letterhead, posters, etcetera., use your branding emblem and shades.

Lastly, thinking about that you will use your logo throughout all your advertising materials, such as your intro movies and paid strategies, you want to appear up with a little something that stands the test of time.

The notion is to get extra people today acquainted with your web site branding. The a lot more they are exposed to your emblem and topic, the greater their retention rate becomes. As a result, the viewers will be much more common with your model and what it signifies.

Contemplate a Manufacturer Refresh

If you consider your weblog has outgrown your present manufacturer, then it is time for a brand refresh. What happens below is you reimagine your blog’s brand name and adapt it to what your site has develop into these days.

For example, let us say your site was about mountain bikes. Its manufacturer consisted of a mountain bicycle as portion of the brand and hues relevant to biking.

On the other hand, in excess of time, your weblog grew to deal with outdoor everyday living and camping, each of which are somewhat similar to mountain biking. To accommodate your new audience from each subject areas, you may perhaps need to have to transform up your model.

From below, you can merely comply with the former strategies to support established up your branding.

Of training course, appearance by yourself is not the only critical element of branding. Your standing is also incredibly significant, and it can be influenced by how effectively your site functions (or doesn’t). Everybody has professional a web page that can take “forever” to load or one particular where a button or variety does not operate effectively. In some cases these problems can increase to the stage where it feels like you will need a total brand name refresh when really, you just need to have to shell out a lot more interest to your main world-wide-web crucial factors and get the support of a overall performance monitoring agency to fix them. Whilst it is a technical stage, it can have a substantial influence on your blog’s model name.


As you can see, you really don’t will need a branding qualified when producing a model id for your site. There is a good deal that goes into the approach of coming up with a brand system you can be happy of, but adhering to the beneficial information and facts outlined previously mentioned should support you get the most out of your running a blog efforts.

To assistance you get the most out of your branding, there are branding blogs out there like Branding Strategy Insider, World Branding Discussion board, Emblem Smith, and other blogs that you can turn to for appropriate content.

Their web site posts about producing a brand and branding advice for bloggers can enable refine the establishing model identity that will talk your weblog to your audience.

At the time your website hits significant, your audience will associate your weblog with its emblem. So whatever you arrive up with in your design course of action, you’re probable to be connected to it for a very extended time.

Thus, make sure to choose your emblem design significantly. Superior luck!

Business Tools - 5 Commandments of Blog Branding

About Christopher Jan Benitez

Christopher Jan Benitez is a freelance author for use who specializes in the electronic advertising industry. His operate has been posted on Search engine marketing and affiliate promoting-distinct niches like Watch Inbound links, Specialized niche Pursuits, Nichehacks, Internet Internet hosting Magic formula Discovered, and some others.

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