Affiliate Marketing Guide, Trends, GEOs, Verticals, and Insight for Malaysia

Affiliate Marketing Guide, Trends, GEOs, Verticals, and Insight for Malaysia

Malaysia is located in Southeast Asia and contains thirteen states and 3 federal territories with an administrative money of Putraya. The place is separated into Peninsular Malaysia and Borneo’s East Malaysia by the South China Sea. Malaysia is the 45th most populous region in the earth.

Affiliate Marketing Guide, Trends, GEOs, Verticals, and Insight for Malaysia

Malaysia is also multiethnic, which influences social and political fields. Most of the population is Malay, but there are sizeable percentages of Indians and Chinese. This is a Muslim country, but there is a major motion for the religious freedom of non-Muslim residents.

The Malaysian overall economy is supported by a important total of normal sources, but at this time it is expanding in this sort of sectors as solutions, commerce, health care tourism, and training. The Malaysian economic marketplace is recently-industrialized and rated as the 3rd biggest one particular in Southeast Asia and the thirty-third biggest 1 in the entire world. Malaysia is a founding member of EAS, OIC, and ASEAN.

Which verticals accomplish ideal?

In Malaysia, top rated-converting verticals are:


Even nevertheless Malaysia is typically an Islamic region that follows Sharia, not all forms of iGaming are prohibited there. Also, not all social teams are banned from playing. Horse racing and lotteries are viewed as legal, although Non-Malays (say, Indian or Chinese) are not bound by the Sharia regulation. So the limits are extra spiritual than governmental, and there are licensed iGaming businesses in Malaysia.


Malaysian eCommerce is not as created as international economies like in Japan or China, but it is a single of the most sizeable in Southeast Asia. Malaysia can boast of a solid cross-border market place – locals are regularly looking for useful deals and overseas items. eCommerce is specially well-liked between the young populace.


Once again, most Malaysians obtain the World wide web through Android smartphones. According to our data, they eagerly accept Utilities features, like cleaners, VPNs, and anti-viruses.


Sweepstakes are preferred about various countries, which includes Malaysia, but they hardly ever have unique GEO-associated good reasons to be so. In general, Sweepstakes function wonderful in Malaysia just since locals, as absolutely everyone else, want to gain some cash.

In iGaming, test racing and online game titles, specially these that are certified in Malaysia

In iGaming, look at racing and online video games, specially those that are licensed in Malaysia. For other categories, test browsing for people that are positioned outside the nation.

For eCommerce, you must decide on Lazada and Shopee gives – in Malaysia, they are additional well-known than Amazon and eBay.

For Utilities, Android cleaners display the finest results.

In Sweepstakes, research for lotteries.

Stats: website traffic volumes, turnover development

Now let us see which results different ad formats show (1/07/2022 – 30/07/2022):

different ad formats statistics

Push is the main format in Malaysia, even though Interstitial and Onclick demonstrate definitely fantastic development charges – +17.28% in conversions for Onclick and +9.62% for Impressions in Interstitial. Our Revenue group suggests these formats for unique purposes and verticals.

Strategies on campaign launch

eCommerce and particularly – Lazada and Shopee gives – operate greatest with Onclick format and Smart CPM or CPM types.

The exact is correct for a several iGaming offers. Also, most regional models boost their features with CPC, targeting superior and medium consumer action groups. We propose tests your iGaming presents on Interstitial, as very well.

Android Cleaners get the job done terrific on Push. As for the pricing design, our Sales workforce endorses CPA Objective.

Let’s also examine the very best-executing platforms (1/07/2022 – 30/07/2022):

best performing platform for ads

As we earlier stated, Android functions actually properly in Malaysia and demonstrates +10.32% expansion all through a month. iOS is much less popular around this GEO, but it still shows substantial advancement in impressions (+5.63%) and clicks (+24.27%).

Right here are your essential marketing campaign settings:

  • Vertical: iGaming / eCommerce / Utilities / Sweepstakes
  • Ad format: Onclick / Push
  • Platform: Android — Cell
  • Pricing product: Smart CPM or CPM / CPC / CPA Objective

Illustrations of creatives that do the job

2 creative example

Let’s check out the translation. The initial a person is written in Malaysian, whilst the next one particular is in Chinese. Why Chinese? In accordance to Statista, Chinese are the next-largest ethnic team in Malaysia – 22.4% in 2021. Now let’s translate:


No cost deposit Get a Free of charge deposit and perform!


Get a chance to gain a hard cash prize Participation is absolutely free


The very best verticals for Malaysia are iGaming, eCommerce, Utilities, and Sweepstakes. For eCommerce offers, our Profits Workforce suggests Lazada and Shopee provides with CPM and Clever CPM, cleaners perform excellent with CPA Aim, whilst iGaming works ideal with CPC. Press and Interstitial are effective for iGaming.

Focus on Android people and translate your banners into Malaysian or/and Chinese.

Aside from knowing the Malaysia affiliate advertising and marketing guideline, do check out the Affiliate Marketing and advertising Guide For Thailand.