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Email Modules: Your Secret to Working Smarter

Email Modules: Your Secret to Working Smarter

Hunting for a surefire way to inject a “work smarter, not harder” ideology into your email workflows? Allow for us to introduce you to electronic mail modules!

If you are like the the vast majority of respondents to our 2021 Condition of E-mail survey, your electronic mail volume and production calls for have enhanced over the last calendar year. E mail modules and reusable elements like snippets and partials can enable streamline your workflows and enhance effectiveness, whilst allowing you the versatility to build artistic and on-brand emails that stand out in the inbox.

Keep looking through to discover out:

What is an email module?

An email module is a reusable content material block that can be set collectively in distinct combos. The end consequence can be a full email, or a assortment of entire e mail templates. (An e-mail module is often referred to as a element).

E-mail modules also appear in these versions:

  • Snippets, which are tailor-made to a distinct email, like a contact-to-motion button
  • Partials, which are constant across multiple e-mails, like an email footer.

All of your electronic mail modules can be housed in a pattern library as section of your broader e-mail style system or email brand name suggestions. With this modular electronic mail style system, every person on your crew that results in e-mails has a wide range of verified factors that can be combined and matched to create brand name-compliant e-mails.

In essence, electronic mail modules enable you to incorporate more compact sections to develop a greater electronic mail design and style.

6 gains to making use of electronic mail modules

1. Model standardization

Without having electronic mail modules, vital model elements like logos or shades can differ or look inconsistent from email to electronic mail. Considering that the blocks you are going to use with a modular electronic mail layout procedure are all pre-coded and analyzed, you know that they consist of all the required components to build e-mails that sustain model requirements and consistency.

2. Shave time off your e-mail workflow

Far more than 40% of respondents to our most recent Condition of Email survey already use equipment like snippets and partials–and one more 12% had strategies to start off. Why? Electronic mail modules can strengthen efficiency and lower the amount of money of time you have to spend coding e-mail from scratch. You are going to get improved e-mail out the doorway quicker. (Understand how to establish email messages in ten minutes working with e mail modules, partials, snippets, and Litmus Builder).

3. Achieve versatility and creative imagination

Email templates have a tendency to get a bad rap, typically perceived as remaining rigid and dull. But modular email templates give you pieces of an email that you can mix and match, so you gain the most effective of the two worlds. You can establish your e-mail structure technique in excess of time, hold adaptability and creative imagination alive, and increase new electronic mail modules to make a extra strong electronic mail style technique in excess of time.

4. Usable in drag-and-fall email builders

E mail modules are effectively a “plug and play” software. They are perfectly suited for drag-and-fall email builders like our drag-and-drop Visual Editor. Set them up, and you are all set to go.

5. Permits non-coders to generate e-mails

The moment your reusable material blocks are set up in a visual editor, you can create e-mail without having ever touching code. That indicates even non-coders can build e-mails! No far more stressing that they could possibly unintentionally split something.

6. Scales e-mail generation

When your e mail crew has the indicates to make modular e-mail fast–no coding expertise required–it’s easier to scale your complete email creation course of action. That suggests you can develop your email internet marketing application, exam and master all the matters, and emphasis on delivering personalized e-mail that make a deeper link with your subscribers.


email inbox check

Build on-model, error-no cost emails rapidly

Develop, preview, and QA take a look at your emails in one seamless flow with Litmus Builder. No extra hopping back again and forth amongst tools.

Learn how →

How to get started off with email modules

Bought on all the advantages of e mail modules? We endorse commencing your new procedure by making an e mail style procedure so your modules are classified and standardized from the begin. As you keep on to establish email messages, know that this e mail style and design procedure will evolve ideal alongside with your electronic mail marketing plan.

When you have ample blocks to make a template, adhere to these 6 ways to begin coding. 

1. Audit your e-mail to see if you spot patterns

  • Which sections do you see repeated in the course of your e-mail?
  • Are there header and footer blocks you use over and more than?
  • How about a person- and two-column material blocks?

Hint: All of these repeating signals make superior candidates for email modules.

email template with email modules
Examples of modules in our publication


2. Doc which email sections you are going to modularize

Describe what they are, how they’ll be used, and intended guidelines of engagement for them. Arranging your factors from the get started tends to make them much easier to find and use accurately throughout your group, in particular as you mature your sample library. Your process can be as simple as labeling information blocks for headers, human body, and footers, or you could categorize by staff or client.

(You can also experiment arranging by section and electronic mail sort in Litmus making use of “Categories” in Layout Library).

3. Figure out standards and manufacturer recommendations

Designers and builders ought to operate hand in hand when developing modules to assure standards—such as spacing involving features and spacing in between modules—are established and preserved. Safe obtain-in from stakeholders on email-particular brand name pointers like fonts and colors, much too.


email padding guidelines
Illustrations of spacing in our e-newsletter that we sustain inside our snippets


4. Build an email boilerplate

All of your modules will require to be set into a skeleton or boilerplate HTML. This offers you the ultimate versatility in how you want to lay out your email. There are many unique techniques that a boilerplate can be configured, but all boilerplates incorporate a portion at the leading with the opening tags, header content, any reset and manufacturer styles, and closing tags.

email boilerplate code
Get this boilerplate from Mark Robbins’ Excellent E mail Code →


Mark Robbins has designed a terrific stripped again standard electronic mail template to get you commenced. Mix that with Jay Oram’s repository of latest typical CSS reset styles for e-mail, and you’ll have a first rate boilerplate to start out with.

5. Develop your e-mail modules

E-mail modules can be made in many strategies. As extended as you are constant with the modules, they’ll function together when put together.

Here’s how to use two distinct solutions:

dependent modules and

based mostly modules.


primarily based e mail modules

You can have every module wrapped in a table so that the tables stack as modules are additional. Your modules will be neat and self-contained and structure designs from 1 table won’t impact the other modules. The downside? Stacking tables can occasionally cause rendering problems in Outlook, like slim white strains.

Making use of

centered modules

Modules that are primarily based on desk rows will need to be positioned in a that contains desk. Then, the rows can be positioned in the containing desk stacking the rows on leading of each and every other. With this strategy, you’ll possible find significantly less pesky white line troubles in Outlook. But, a rendering challenge in one particular module might outcome in a rendering situation in an additional module. As well as, it could demand extra code to nest tables inside of the rows to resolve challenges.

6. Test your electronic mail modules

Equally module approaches demand you to do some e-mail testing to make sure a single component does not crack the total email.

modular email template in litmus

Generating one particular large template with all e mail modules in Litmus Builder will allow you to develop and check at the similar time.This allows for QA tests the modules in a template to see how they impact every other. It also makes certain spacing involving modules is managed.

When all the modules are extra, they can be seamlessly copied and saved in Layout Library as a snippet or partial.

7. Start off utilizing electronic mail modules in your generation method

When you have established your e-mail modules, include them into your construct approach. Most code editors give you a process to insert snippets to your code or boilerplate.

In the Code Editor check out in Builder, you can use the snippet bring about phrases or the insert menu to increase snippets instantly into the code. And with Visible Editor, you’ll just drag and drop the snippets in position.


Litmus logo

Give modular email generation a check out

Litmus can make it uncomplicated to go modular. Store and organize your snippets and partials in Style and design Library. Then, promptly build and QA take a look at email messages with Visual Editor in Litmus Builder. It even arrives pre-loaded with a fully optimized email template with modules so you can soar correct in.

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This publish originally printed on May perhaps 4, 2021. It was updated on July 29, 2022 to include things like supplemental information.