Getting started with Google Analytics 4

Working with Colleen Harris, head of organization intelligence and reporting method at Sincro, we’re putting with each other a information to receiving started off with Google Analytics 4. This is element 8. There are hyperlinks to all the articles or blog posts at the conclusion of the write-up.

As we all know, Google is ending help for Universal Analytics (UA) upcoming July and replacing it with GA4. Google has two diverse GA4 Set up Assistants, a single in UA and one particular in GA4, to enable you migrate from a single to the other.

Dig deeper: Using Google Analytics 4 integrations for insights and media activations

Here’s what you have to have to know about the Setup Assistant in UA.

“In a Common account there’s this GA4 set up assistant,” claims Harris. “This in fact has a pair of sweet parts. This is in which you can empower the tagging and it also enables you to set up and import the goals and everything from the Google Tag Manager (GTM).”

What does the GA4 Set up Assistant do?

It makes a new GA4 assets that collects info in parallel with your present Common Analytics home. It does not transform your Common Analytics house, which will proceed to obtain info. Both equally properties can be accessed and managed by using the home selector or Admin display.

You have to create GA4 versions of your UA houses since GA4 is structured completely in different ways than UA. It’s impossible to move all your facts from a person to an additional.

How do I come across it?

In the admin portion of your UA account, there is a button marked “GA4 set up assistant.”

Clicking on it delivers up a wizard that:

  • Makes a new GA4 property. It will not have the historic information your UA assets has. It only collects data heading ahead. Your primary property is not influenced in any way by this.
  • Copies standard settings from your UA house. You can manually configure additional settings like conversions, audiences, gatherings and merchandise back links. 
  • Activates Enhanced Measurement. This is accomplished immediately. You must assure that no Individually Identifiable Details (PII) is sent to Google.
Business Tools - Getting started with Google Analytics 4

A person of the a lot of beneficial factors about the UA Setup Assistant is that it results in a checklist of what is essential to get your GA4 residence up and managing. 

  • Very Significant: You have to currently be making use of Google tags for this to operate. From Google Support: “If you use a web site builder or your site is hosted on a Information Administration Program (CMS) (for instance, WordPress, Squarespace, etc.) that does not currently use gtag.js, abide by these instructions for your unique CMS. Do not merely paste your “G-” ID into the industry that your CMS gives.” 

To use your existing GTM tags, click the box marked “optional.” Be aware that customizations won’t instantly transfer. You should really be able to use your present tags if you’re applying gtag.js. If you’re jogging an more mature edition this kind of as analytics.js, this won’t do the job.

You have to configure your GTM tags for GA4 to work.

Time to simply click the button

Possessing fixed any or all of these warnings, click on the “Create property” button. A new tab will open displaying your new GA4 residence. Just to reiterate: Doing this will not have an affect on your present home is not in any way.

In addition to building the GA4 assets, the setup wizard also copies the property name, website URL, and currency and time zone options from the current UA house.

When all that is accomplished, you will be sent to the set up assistant in your new GA4 property. A reassuring information seems declaring, “You have successfully related your properties.” 

The following write-up will seem at the setup assistant in GA4.


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Acquiring started with Google Analytics 4

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About The Creator

Business Tools - Getting started with Google Analytics 4

Constantine von Hoffman is taking care of editor of MarTech. A veteran journalist, Con has lined business enterprise, finance, promoting and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been town editor of the Boston Herald, information producer at NPR, and has prepared for Harvard Small business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comic, specified talks at anime and gaming conventions on every thing from My Neighbor Totoro to the heritage of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and possibly way too lots of or much too handful of dogs.