Getting leads and finding customers to avail of your offers are some of the most difficult tasks to ensure a multi-level marketing (MLM) business’s growth and survival. To make the job easier for distributors, some firms sell MLM leads. But be wary of using their services. That’s because there is no way to assure yourself of the quality of those leads.
A better option is to build a lead database from the e-mails, newsletter subscriptions, or blog comments that you receive. People taking their time to communicate with you mean that they are interested in your business, and thus, they are “hot” leads. By regularly following-up with them, your followers and subscribers become loyal users and distributors for your MLM business.
Aside from social media marketing, there are five easy ways to generate and manage leads through the Internet.
1. Sign up for an auto-responder.
An auto-responder is a computer program that immediately captures e-mails from your website when visitors fill up your Contact Us form, subscribe to your newsletter, post a comment on your blog, and other activities which requires them to enter their e-mail address. The software then automatically sends sequential pre-written reply e-mails to your visitors and subscribers. An auto-responder saves you a lot of time and provides you great convenience. But more importantly, your visitors and subscribers will feel that they are important to you since you took time in replying to their e-mails and messages.
2. Create an option list of qualified list.
Maintain a database of prospects whom you have permission to interact regularly. To do this, take a look at your inbox and read e-mails from people who are interested in your business. This may take quite a while, but the reward is worth it-you will get a list of “hot” prospects.
3. Stop over-promoting your MLM opportunity.
This may sound contrary to traditional marketing principles but not to online marketing. People get tired of hype-filled sales pitch and hard-sell techniques. Sooner or later, they will unsubscribe from your list if they determine that you are just trying to sell to them.
To counteract this, send your subscribers helpful and valuable links and information about your niche market.
4. Send newsletters.
Newsletters are very effective in promoting your MLM business. Include interesting and helpful articles, how-to’s, videos, free downloadable brochures, links, and other materials in your newsletter. Along with these, you can patch in an advertisement of your MLM opportunity in your newsletter.
5. Ask your subscribers to share your newsletter with other people.
If your subscribers find the information in your newsletter interesting and helpful, they will look forward for your next issue or even recommend your newsletter to their friends. You can increase the viral effect by:
· Incorporating a tell-a-friend form on your website
· Initiating a referral contest
· Writing instructions for easy distribution and downloads
Experiment with these tips to push your MLM business closer to success.