By Chris Henrich September 15, 2022
With just 24 several hours prior to a huge event, a smaller team created a prosperous scavenger hunt.
Stacys is the creator and project guide for the wildly successful NFT (Non-Fungible Token) undertaking Hunnys. This past June, she and her workforce were gearing up for their visual appeal at NFT.NYC, a networking party and trade display dedicated to selling NFT assignments and showcasing creators from around the world.
In excess of 15,000 exhibitors and visitors were established to descend on Times Square, and the workforce was decided to deliver a unique knowledge for any Hunnys local community users in attendance — even though also engaging with possible new fans. With the function a mere 24 several hours absent, they made a decision on a scavenger hunt. By making use of AWeber Landing Internet pages, Hunnys shipped just one of the coolest neighborhood-primarily based functions at the demonstrate.
“The night time right before the event, we started brainstorming all of these new concepts for the scavenger hunt that we hadn’t earlier prepared for. Many thanks to AWeber, we had been ready to go from scheduling to execution to delivery in a matter of several hours.”
— Rat Benetar, Hunnys.internet Local community Manager
How Hunnys.net Did It
The 1st phase was creating out the event’s primary landing web site to element the specifics of the hunt. The crew chose their new area name directly within the landing webpage editor. Next they connected their Canva account and begun generating the framework for the function.
The Hunnys crew then planted 17 plastic eggs all over the conference venues and Instances Sq.. Inside of just about every egg was a QR code. When scanned, the code would hyperlink specifically to every egg’s unique Prize Webpage. These internet pages ended up also all established in just AWeber, just about every with a tailor made webpage path.
The prizes ranged from hats and hoodies to a single “grand prize” of .5 Ethereum (a sort of Crypto forex), so the crew also needed a way to securely detect the primary winner and produce the rewards. The answer was to consist of a button on each and every landing website page that when clicked would share a pre-created tweet. That tweet would discover the winner when also notifying the Hunnys crew that an egg experienced been discovered.
In the conclusion, all but two eggs were being uncovered. So if you’re heading to Manhattan any time quickly, keep your eyes peeled!
Finally, the crew obtained a good deal of kudos and praise from exhibitors and members alike.
The Hunnys group observed a bump in engagement throughout Twitter and Discord as existing users and new lovers joined in the fun. Still, the most important takeaway for the Hunnys group?
“In a space as crowded & fired up as the NFT marketplace, it is really significant to stand out and produce a unique knowledge for your viewers. Our brand name is all about enjoyable, local community, and celebrating innovation. We ended up thrilled we got to supply an encounter that met those values we consider in.”
— Rat Benetar, Neighborhood Supervisor
If you are looking for a inventive way to interact your viewers, here’s a stage-by-phase template detailing precisely how Hunnys made use of AWeber to stand out in the group.
How to create a scavenger hunt (or any other function) with AWeber’s landing web site builder
Action 1: Get a domain for your web pages
The Hunnys.net staff started out by heading to the domains web page in their account. To get there, go to your AWeber dashboard, then click on your enterprise title and address in the decreased left-hand corner. This will consider you to your “My Account” website page. Seem for “Domains and Addresses” in the next remaining column, and click on ‘Get 1 now from Google Domains’.
Step 2: Established up their event’s house website page in the landing website page editor
Hunnys crafted the residence website page of their scavenger hunt web site first. With a minimal aid from a landing webpage template, they had their first website page made in a snap.
Then they adjusted the path placing for their web page so it was the property site (also known as the “index” webpage) for their domain.
Step 3: Established up the rest of the landing webpages for the occasion
Hunnys applied a series of 17 internet pages, a person for each and every egg. That appears like a great deal of function, but they designed it a snap by working with the ‘Copy’ perform in AWeber’s landing web pages.
They gave each individual copied landing website page a exclusive URL. Then they made the decision on a certain prize for each individual page.
Here’s what it looked like following they’d set up all the pages:
And here’s what just one of the landing webpages appeared like.
Every webpage also involved a button with a very clear connect with to motion that when clicked would ‘Notify the Hunnys Team’ by populating a pre-composed tweet for the human being which would consist of that page’s exclusive code.
Working with Canva (which is integrated with AWeber, so you can entry your Canva account from in just your AWeber account, appropriate from the landing webpage builder) the Hunnys crew was capable to create a sequence of 17 QR codes, every linking to the 17 exceptional landing webpages they experienced established up.
People QR codes were printed and positioned into the eggs. Now the staff had the eggs all set to cover in Occasions Square and in the convention occasion hall.
Soon after hiding just about every egg, the workforce would tweet out a clue to give folks a basic idea of where by to glance.
Then all they experienced to do was hold out. As people begun getting the eggs, a single by a single, they would scan the QR code in the egg with their cellphone, and then set off the tweet that Hunnys experienced established up, thereby proclaiming their prize.
The end result? Hunnys got a ton of visibility and crafted up an even more powerful bond with their tribe. Stacys cherished the end result, and how effortless it was to make the total detail transpire with AWeber: “Tools like what AWeber offers are priceless to me as a organization owner. Our field moves quick and when we get a massive idea, being equipped to deliver it to existence this immediately provides us with a leg-up on the level of competition.”
Create your very own scavenger hunt — or any other event — with AWeber’s landing internet pages
You can borrow this scavenger hunt template for your own function, or use it as inspiration for how to generate a web page rapid. A set up like this could be utilised for a birthday bash, a corporate celebration, or even for a relatives retreat. Or you could produce a easy web site for a walking challenge, a charity, or a bike race. AWeber’s landing webpages can be utilised for a great deal more than giving away ebooks or thank you pages.
Indication up for your totally free AWeber account to get commenced.
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