#MartechDay: The 2022 Martech Landscape, State of Martech Report, Stackies, and more

Martech Day 2022

There is a day for anything.

Bubble Wrap Appreciation Working day. Sword Swallowers Working day. No Pants Day.

But there’s no formal working day on the calendar to accept and rejoice the martech career and all the fantastic, talented individuals who work in it. Not to get nearly anything absent from Nationwide Artichoke Working day, but I imagine marketing and advertising technology and functions execs are considerably extra deserving of recognition than those people thorny, bitter greens.

So let’s rectify that.

Frans Riemersma of MartechTribe and I propose that the very first Tuesday in May — this year, May well 3 — henceforth be regarded as Global Martech Day. #MartechDay

To celebrate the inaugural #MartechDay, Frans and I are scheduling a number of matters:

  • The launch of the manufacturer-new 2022 Advertising and marketing Know-how Landscape
  • The release of an accompanying 2022 Point out of Martech Report
  • The ceremony for the 2022 Stackies: Promoting Tech Stack Awards
  • A dwell (and lively!) webinar on Might 3 which will include all of the higher than

All of these will be fully no cost, our contribution to the martech local community that we equally adore. We are also immensely grateful for the economical help of six terrific martech sponsors — SAS, Workato, Amplitude, OfferFit, Goldcast, and a single much more to be introduced — supporting to defray the charges of our analysis.

Sign-up listed here for our May perhaps 3 webinar. You are going to also get the initially copies of the 2022 Marketing and advertising Know-how Landscape and our 2022 Condition of Martech Report.

The 2022 Advertising and marketing Engineering Landscape

What will the 2022 martech landscape look like?

Our past internet marketing technology landscape was manufactured in 2020, visualizing 8,000 distinct martech options. I skipped executing 1 in 2021 — a martech landscape sabbatical 12 months — because honestly, the scale of this challenge experienced gotten overwhelming. Even for me, as major of a martech nerd as you’re probable to find.

But last year, I started off collaborating with Frans Riemersma of MartechTribe, who is also a rather huge martech nerd. Frans has been developing a European martech landscape for many many years, like a dozen place-certain landscapes (France, Germany, Norway, Denmark, Spain, and so forth.).

Frans rekindled my passion for this job, and he experienced some critically enjoyable strategies about how to evolve it into anything far more scalable and, in the long run, far more beneficial. So we joined forces and, alongside with a selection of expert contributors, are rolling toward an epic release of the 2022 martech landscape on #MartechDay.

So what will the 2022 advertising and marketing technological innovation landscape appear like? How quite a few remedies will it address? What new designs will arise? And how will Frans and I reside up to the guarantee of creating it far more useful?

You are going to have to hold out until eventually #MartechDay, May 3, to find out. Occur register!

However, if you have additions or updates to the martech landscape that you want to suggest, you should fill out this variety.

Everything Else on #MartechDay

In addition to the 2022 martech landscape and the accompanying Point out of Martech Report, we’ll also be asserting the winners of the 2022 Stackie Awards on #MartechDay. And, of class, publishing all of the Stackie entries for every person to share.

2022 Martech Stackie Awards

A Stackie is a one slide of a company’s martech stack — visually represented any way they find insightful and compelling. There’s no price to enter The Stackies. On the opposite, we donate $100 to a charity for each individual competent entry, up to a full of $10,000. (Offered the horrible problem in Ukraine, this year we are generating the donations to the International Rescue Committee.)

Here are extra facts of the Stackies and how to participate.

But all that is just what Frans and I are doing to rejoice #MartechDay. We hope a lot of other individuals will be part of in with their individual celebrations. Choose your marketing and advertising ops crew out to lunch. Deliver them bouquets, chocolate, or wine. Host your personal satisfy-up with other martech professionals in your space.

Martech is an amazing area — but an exhausting a single too. Let us acquire 1 day a 12 months, #MartechDay, to formally cheer ourselves on.

Frans and I hope to see you on May 3 — but really do not neglect to register!

P.S. By the way, Might 3 is also National Paranormal Working day, Countrywide Lumpy Rug Working day, National Chocolate Custard Working day, and Countrywide Two Distinct Coloured Footwear Day. (Admittedly, these are all US holidays… choose that for what you will.)

It is technically achievable to celebrate all 5 of these vacations at the same time — monitoring a “ghost” in your martech stack, although sitting on a lumpy rug, eating chocolate custard, and wearing two distinctive colored shoes. Kudos to those of you who pull that off. Remember to write-up images.

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