Facebook’s Popularity Plummets As YouTube Takes Top Spot With Teens

A Pew Exploration Center study of American adolescents ages 13 to 17 finds Facebook use is down as they gravitate toward video-centric social media apps.

The share of US teenagers who say they use Fb dropped from 71%, recorded in a similar survey in 2015, to 32% in 2022.

TikTok, Instagram, and Snapchat all eclipse Fb in conditions of level of popularity with US teenagers, although neither is at the best of the listing.

The major location belongs to YouTube, which is used by 95% of American teenagers.

Effects of the survey conducted by Pew Research Heart can help companies and marketers with reaching today’s generation of internet buyers.

You’ll discover what social media applications they use, how substantially time they shell out with each and every, and the equipment they prefer to use when participating with the applications.

Below are the highlights from Pew Investigation Center’s examine on social media use among the US teens.

Much more US Teenagers Use YouTube Than Any Other Social Media App

Pew Exploration Center’s survey asks regardless of whether US teenagers use 10 unique on-line platforms.

These are the rankings, along with the percentage of respondents who say they use every single app:

1. YouTube (95%)
2. TikTok (67%)
3. Instagram (62%)
4. Snapchat (59%)
5. Fb (32%)
6. Twitter (23%)
7. Twitch (20%)
8. WhatsApp (17%)
9. Reddit (14%)
10. Tumblr (5%)

Fb is not the only app to decrease in use. Twitter and Tumblr are also down from when this survey was done in 2015.

TikTok, Twitch, WhatsApp, and Reddit are newcomers to the record with no historical study information to compare.

Pew Investigation Centre details out that use differs slightly dependent on gender:

“Teen ladies are additional probable than teenager boys to say they at any time use TikTok, Instagram and Snapchat, even though boys are extra likely to use Twitch and Reddit. Boys also report using YouTube at higher fees than ladies, whilst the extensive the vast majority of teens use this platform no matter of gender.”

Breakdown Of Social Media Utilization Amongst US Teens

When questioned about the frequency that teenagers use the best 5 social media platforms, the study finds:

• Just about 75% visit YouTube each day, and 41% say they go to several times day-to-day.
• 58% pay a visit to TikTok daily, and 32% say they stop by numerous moments day-to-day.
• 51% check out Snapchat every day, which include 29% who go to a number of moments day-to-day.
• 50% take a look at Instagram each day, which includes 27% who check out many moments each day.

When questioned if it would be really hard to give up making use of social media, 58% reported it would be at least considerably complicated to do.

Breakdown Of Social Media Utilization By System

Almost all US teenagers (95%) have entry to a smartphone in 2022, which is up from 73% in 2015.

Teens’ accessibility to other web-connected products, these kinds of as desktop or laptop computer pcs or gaming consoles, has remained statistically unchanged.

Currently, 97% of teens say they use the web every day on at least a person device, compared with 92% of teens in 2015 who claimed the exact.

Far more major is the increase in respondents who say they use the internet “almost regularly,” which is 46% in 2022 in comparison to 24% in 2015.

Other Notes About The Survey

Facts presented in this short article is based on results from an on the net survey of 1,316 teens executed by the Pew Analysis Middle from April 14 to May possibly 4, 2022.

This write-up consists of a little sample of knowledge available in the complete study. Additional aspects about the use of digital systems by teens are out there from Pew Investigate Middle.

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