I’m happy to announce that the 2022 Stackies: Martech Stack Awards are now open up for entries for the next 8 months — till midnight Pacific on Friday, April 29. There is no rate to enter. In reality, for each certified entry, we — this calendar year, the awards hosts are myself from chiefmartec.com and Frans Riemersma from MartechTribe — will donate $100 to a deserving induce. Far more on that in a bit.
But to start with, what are The Stackies, you talk to? And why ought to you enter them?
The Stackies are 1 the most educational awards program in promoting. Every single calendar year, dozens of organizations enter a 16×9 slide that visualizes their “marketing stack” — the selection of martech software they use — and how they feel about its structure. We then publish them all, ungated, for everyone in marketing and advertising to master from these illustrations.
About seven decades, this has created a assortment of hundreds of internet marketing stacks — see stacks from 2015, 2016, 2017, 2018, 2019, 2020, and 2021 — that have assisted tens of 1000’s of marketers far better realize internet marketing engineering programs.
In addition to encouraging the advertising group, individuals in The Stackies:
- Find out the scope and construction of their marketing stack
- Produce a wonderful slide to demonstrate their stack to stakeholders
- Reward their martech vendors with recognition in their stack
- Appeal to marketing expertise to function with their stack
- Promote their brand across the advertising market
- Raise income for charity (we donate $100 for each and every competent entry)
To take part, develop a 16:9 slide that illustrates the way you conceptualize your advertising stack — the distinctive tools you use, but a lot more importantly, how you feel about the way they fit with each other.
It doesn’t have to be a fancy function of art (even nevertheless some entries are). Only sharing the composition and basic group of your stack is an immensely important contribution to the group. We all find out from the collective patterns that emerge.
You can develop your slide in PowerPoint, Google Slides, or any other software. Just export the last slide as a 1600×900 pixel JPG, PNG, or GIF image or a 16:9 PDF.
Add your slide below before midnight PST on Friday, April 29, 2022.
There is no rate to enter. In simple fact, for each certified entry (e.g., a meaningful stack slide), we donate $100 to charity. Earlier, we’d supported organizations this kind of as Girls Who Code and COOP Professions to help increase variety in complex advertising roles. However, below the situations this year, we’ve made a decision to make the donations to the Intercontinental Rescue Committee, up to a whole of $10,000, to support help refugees from the conflict in Ukraine.
Right after gathering all the entries, we will publish a deck of all stacks and host a celebratory online awards ceremony on Tuesday, May perhaps 3. (More aspects about what will be happening that working day in my following publish.)
Thank you in progress to people of you who participate and share your stack with the martech neighborhood!