The Litmus Team’s Favorite Emails of July 2022

Summer months is in entire swing and email marketers are using complete gain by dropping a lot of fun, summery email messages into our inboxes.

From e-mails endorsing delicious food stuff to cocktail recipes and summer season outfits, this spherical up of our favored emails is sure to get any individual in the mood for a summertime vacay!

Kimberly Huang, Content Advertising Professional

Diaspora Co.

Issue Line: Fiery, Smoky, Tasty — Tandoori Masala is Below! 🔥
Preview Text: Additionally: Tadka Spoons are Back again!!!

Kimberly states: The electronic mail design stood out to me listed here. The bullet details make it uncomplicated to scan and examine, and the animated GIF stored me engaged as I scrolled by way of the electronic mail. Plus, the coloration palette stands out—it really ties into concept of the product they are featuring. Lastly, the fireplace illustration they imbued in the course of the structure adds a contact of brand name identity without competing with the email’s primary message/objective.

Martyn Lee, Marketing and advertising Manager 

PrettyLittleThing

Matter Line: Arrived: Your summer time style information
Preview Textual content: With up to 70% off!

Martyn says: This e-mail from PrettyLittleThing is a incredible instance of how to use material automation. By inputting their product feed, they are ready to exhibit a range of goods for each individual item group within the email. Also, who doesn’t adore 70% off?!

Co-op

Subject matter Line: How’s your summer time on the lookout, Martyn?
Preview Textual content: Look at out our summer beverages.

Martyn says:  I examine the terms “summer drinks” and I was quickly hooked! I enjoy the exciting character of this e-mail, from the header GIF to the wonderful summer consume recipes. I also appreciate that they have a callout for mocktail alternate options, so every person can appreciate a summer consume.

Maria Coleman, Senior Written content Marketing and advertising Supervisor

Bombas

Topic Line: Established Up Your Bombas Account
Preview Text:  So you’ll have all your favorite Bombas at your fingertips

Maria claims: This e-mail is smooth and cleanse. I really like that they motivate you to established up an account by telling you just what you’ll get out of the process. The electronic mail manufactured it straightforward to have an understanding of and get started off.

Request & Swoon

Issue Line: Effectively this is uncomfortable 🤦‍♀️

Maria suggests: I love that this electronic mail took the prospect to flip some thing negative into a good. Not only did she emphasize her dedication to client company, but she also designed herself fully accessible to subscribers. The electronic mail isn’t extravagant for every se, but it is a good way to clearly show the human facet of the brand. However this was an e mail oversight, acquiring this concept produced me want to keep on to patronize their small business

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