Google Ads Customer Match Lists Soon Can Be Used With Smart Bidding & Optimized Targeting
Google despatched some advertisers e-mail expressing “starting Q2 2022, strategies utilizing Sensible Bidding and/or Optimized Focusing on will be equipped to use all Client Match lists in your account to improve your advert campaign general performance for your plans (e.g. conversions). Right now, you only practical experience these overall performance rewards when your lists are actively applied to campaigns.”
As Greg Finn described “this is a shift from how Shopper Match lists are used these days. Advertisers at this time want to manually implement these to a campaign.” “Customer Match lists won’t be used with handbook bidding methods. Even so, advertisers might however use bid modifiers manually to alter bids,” Finn extra.
Google published this timeline for the change:
- Movie advert campaign in Q2 2022
- Discovery ad campaign in Q3 2022
- Functionality Max advert marketing campaign in Q3 2022
- Search ad campaign in Q4 2022
- Shopping ad campaign in Q4 2022




If you don’t want your Customer Match lists to be involved to increase your Good Bidding or optimized focusing on efficiency, choose-out of quickly utilizing out there customer lists in your account:
- Select the consumer ID for the specific account.
- From the site menu on the remaining, click Configurations, then Account Configurations.
- In the “Customer Match” area, uncheck the “Use all Purchaser Match lists in Intelligent Bidding or Optimized Targeting” checkbox.

Lastly, purchaser match lists are routinely bundled in Wise Bidding. Major update for @GoogleAds and crm facts. pic.twitter.com/l2BaFbZbT7
— BenjaminWenner (@BN_Wenner) Could 4, 2022
Yay for extra automation?
Forum discussion at Twitter.
