6. Brain-map as quite a few media protection ideas as you can think of
Now let’s say you have close to 10 to 15 subject areas. It can be time to start ideating. I do this in a several strategies. You may possibly decide on a further way, but this is what works for me.
Set by yourself a timer for every single subject, and drive you to occur up with as lots of ideas as feasible.
The critical in this article: Don’t allow your self time to discuss oneself out of an idea, no issue how mad it sounds at this stage.
By timing you you are switching off the element of your brain that logically attempts to weed out silly or preposterous strategies.
Ideal now we want them all!
I pick to open up a new blank google doc and variety the suggestions out, basically for the reason that I type faster than I create.
7. Pick 5 – 8 strong media coverage strategies
You want to finish up with close to 80+ unfastened tips.
Sometimes these are just questions.
All-around 90% of these ideas will not be quite great, and that’s great.
We only want five to 8 fantastic types that we can validate further more.
Don’t forget, we require to go by means of the pain of the other 75 negative tips to get to the five powerful tips.
8. Validate your media coverage suggestions with much more details
Now let us say we have five strong strategies. It’s time to validate them.
We need to do a fast feasibility look at.
If the strategies are reliant on facts, for example, we want to get started exploring for the facts needed, or get a information professional to discover out if the knowledge is there, and to construction it into a format that functions for the story.
I are inclined to do desk analysis and reflection at this stage:
- Is the info obtainable or is there comparable knowledge available?
- Do the strategies generate an emotional response?