Online gossips are now a strategic promotional tool- does it seem weird? There is nothing to be surprised as this is considered to be one of the most successful marketing tactics today. Companies use social networks and social networking tools as their online gossiping platform, to increase popularity of their business and also in a way to get more targeted traffic to their website. There are many companies who are still not convinced about the actual usefulness of this tool as they believe that it can bring about a lot of negative publicity – still, hundreds of companies are successfully making use of online gossip for the growth and prosperity of their business.
If you wish to include online gossip in your social networking campaign you will just have to do the following:
Step 1: You need to choose a platform which you find to be the most suitable for such online gossip. You can choose the unofficial community page of your company, employee group discussion board, forum page or even customer feedback page. You have to ensure that you choose any platform which has huge readership. Once you choose such a site, create your account. You can act just like a regular customer, a visitor or simply work anonymously.
Step 2: The tricky part comes now. You can post any information about the company but you have to ensure that it does not harm the reputation of the company or is not detrimental to its interest. You can put down information about unconfirmed reports of some forthcoming outing or picnic which is going to be sponsored by the company as a surprise for all its employees. Such news which is related to employee benefits will attract lots of comments and feedback. This way, you will get a lot of traffic to your website as people who be coming back to your site to get the latest news.
Step 3: If you are keen to get the attention of customers and clients you have to post information which is of their interest such as ‘new collection coming soon’, ‘attractive discounts for old customers’, ‘new styles hitting the racks’ and so on. You just have to discuss any thing which will interest your readers and bring them back to the website. Thus, a little planning becomes very necessary – you have to keep planning about your gossip topics.
Step 4: Remember to keep interacting always. As soon as you get comments and feedback, you have to continue the chain so that people constantly get news related to the event or news you have posted. To convince them you can even upload relevant images and share links.
Online gossips can continue – with the end of one gossip you can start another. It is just the task of keeping your networking alive and always being in the news. There are companies who even go the extent of hiring experts in gossiping who shall make online gossip more interesting and lively. It is all about making things appear to be normal so that you can reap benefits in long run.
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